The Art of Listening: Market Research Tools That Any Company Can Use

Informative article by Jay Lipe that appeared in Marketingprofs.com that outlines how good market research can positively impact your business positioning, market perceptions, and product enhancements and innovation. The research doesn't have to be complicated or expensive either. It starts by being a great listener, asking the right people (your target market), and being open to suggestions and criticism. The root word of marketing is market, so taking the time to understand yours will go a long ways to knowing how to develop, package and deliver your offerings in a meaningful way.

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Oh, no! The dratted telemarketers are back!

Funny article on telemarketing. I found this on theprairiestar.com


Ring, ring. The telephone rings.

Oh, joy. What happy tidings will this call bring? A long-vanished friend phoning after a 20-year silence? News that Uncle Moneybags has croaked and left his entire $400-billion fortune to you alone?

All breathless and sweaty from running down the hall from the bathroom, you grab the receiver. “Heelloo.”

There’s a long crackling click and somebody comes on the line, talking so fast you can barely make out the words.

“This is soandsoandsoandsoandso with umpty-umpty-ump. Howareyoutoday?”

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