The Art of Listening: Market Research Tools That Any Company Can Use

Informative article by Jay Lipe that appeared in Marketingprofs.com that outlines how good market research can positively impact your business positioning, market perceptions, and product enhancements and innovation. The research doesn't have to be complicated or expensive either. It starts by being a great listener, asking the right people (your target market), and being open to suggestions and criticism. The root word of marketing is market, so taking the time to understand yours will go a long ways to knowing how to develop, package and deliver your offerings in a meaningful way.

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