Marketing Challenge: Three Ways to Catch Clients

Excellent article on getting more referrals by by Meryl K. Evans and Hank Stroll that appears in Marketingprofs.com. They provide three most reader-recommended approaches:

1. Build a referral program that rewards "invited" customers for referring
2. Collect customer testimonials and place them wherever customers come in contact with your business including web site, office lobbies, trade shows, etc.
3. Stay in touch with your customer base with consistent communications through phone calls, newsletters, postcards, and other information drips.

I've posted an image from The Dog Butler web site that boldly and humorously asks for referrals on their home page. Great idea and very effective.

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