"Snakes on a Plane" tops box office in North America using online buzz

The new movie "Snakes on a Plane" slithered to the top of the box office in North America this weekend, bringing in about 15.3 million dollars after months of Internet buzz and aggressive marketing for the movie about killer snakes on a plane. The approach of focusing first on hyping the movie online rather than traditional tv, radio, print, and billboards will forever change the way movies are marketed.

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