Marketing to the MySpace Generation (and the Economics of Social Networking), Part 1 of 2

Interesting article regarding marketing to the MySpace generation. I found it on marketingprofs.com

The growth of MySpace has been front and center in the media over the past 12 months, in part because of the continued incredible growth of the venture but also because of social outrage generated by those who view it as an inappropriate and unsafe environment for teenagers. Here, Cliff looks at what has happened with MySpace, what has changed, and what he's learned about the online social networking business model over the past 12 months.

Read full article here