Display ads lift Search conversion rates, says research

I found this on e-consultancy


Research by the Atlas Institute shows that the conversion rate from Search advertising is 22% better when used in conjunction with Display advertising.

The study demonstrates that there is a quantifiable "synergy" between these two channels and will hopefully encourage advertisers to take a more integrated approach to their online marketing.

The research is welcome because there are still companies out there who are shifting their budgets from display advertising into Search without a full understanding of how this might affect their conversion success or long term prospects.

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