Crocs' ugly shoes score a pretty payday

Interesting article regarding the Croc's craze - those shoes you see grown men wearing and just can't understand why. I found this on money.cnn.com


Crocs' ugly shoes score a pretty payday
They're the hottest thing to hit the streets this season, but will the company still be standing after the fad fades?

Crocs, the colorful resin clogs, are the biggest footwear fad since Ugg boots, and equally as ugly. But will they be able to sustain the same long-term success that Uggs' homely sheepskin designs have enjoyed?

Crocs Inc. (Charts) started just four years ago when three Boulder, Colo.-based founders decided to market a shoe developed and manufactured by Foam Creations, Inc.

The chunky shoes, which cost about $30 a pair, are made with a proprietary resin which softens as it warms, and molds to the wearer's foot - making them surprisingly comfortable.

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