Good article on word of mouth marketing

Here is a helpful article posted on the MarketingProf web site (by the way, I think this is a great site!) titled Word of Mouth Marketing in Five Easy Steps by Andy Sernovitz.

"Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing.

Word of mouth marketing (WOM) is an umbrella term for dozens of techniques that can be used to engage and energize customers. WOM includes viral marketing, blogs, communities, loyalty programs, and other techniques that get customers talking about your products."

Click here: http://www.marketingprofs.com/6/sernovitz1.asp