Found out about this web site called SpotBowl.com. You can vote for your favorite commercials during SuperBowl XL and get real-time results during the polling. Neat concept - personally, I look forward to watching the ads just as much as the game!
Site: http://www.spotbowl.com/
This article talks about how PR depts. must deal with blogging. Appears in Marketing Magazine "Feeling blogged down?" by Paul-Mark Rendon:
"Whether it's outside critics maligning their company or embarrassing posts from employees, corporate PR departments must learn to live in the blogosphere."
Read full article here
Azim Jamal (the Corporate Sufi), a friend and fantastic motivational speaker writes and speaks on the topic of life balance at work and home. If you have ever seen him speak, you know what I mean. I receive his monthly newsletter and enjoy it immensely. I've placed a link here to a short article on his seven steps to lasting happiness.
"STEP ONE: DISCOVER YOURSELF - There is a purpose in each of our lives. We may need to dig deep within ourselves to find out what that purpose is, but the clearer our mission is, the better are our chances of accomplishing it. Each day is a new day, a day that brings fresh learning about ourselves and our environment. For this learning to happen, we need to be alert and reflect on our experiences. We are bound to learn at least one (if not several) powerful lesson daily, if we are fully conscious of what is going on around us. Every choice we make shapes our destiny. Therefore, let us make wise choices that are consistent with the type of destiny we are aspiring to."
http://www.azimjamal.com/seven_steps.shtml
SOHO Business Group is hosting a Live@SOHO! event program on Wednesday February 22, 2006 at the Caprice on Granville Street in Vancouver, BC, Canada. I've agreed to participate on their marketing panel with two other marketers. Sounds like it will be a fun event! If you have time, please come by. Details of the event are below:
"SOHO presents the newest form of learning from real people, real stories as a value add event for attendees to increase company brand awareness in the market by gathering valuable tips and tactics from the people "in the know" when it comes to marketing. As such we kindly request your participation as an expert panelist on this month’s topic: Smart Strategic Marketing.
Expert Panel Discussion:
5:15pm-6:00pm
The panel discussion will take the form of an interactive Q&A session with Moe Somani, President of SOHO Business Group as the facilitator. Questions will be pre-determined and emailed to you for your review. This half hour session will be followed by 15 mins Q&A period from the floor.
Business Networking Reception:
6:00pm-8:30pm
A fun and entertaining networking reception will follow the panel discussion and will include appetizers, complimentary drink, great display tables, draw prizes and entertainment. This popular program allows attendees to make new business contacts, build relationships and network their business in a social and informal setting.
Expert Panel Objective:
The objective of the panel discussion is to learn from leading experts and marketers to gather and share unique ideas, tactics and tips on how to market more effectively, market smarter, and market better.
In Attendance:
Guests in attendance are over 150 business professionals, owners and entrepreneurs from all size businesses as well as our corporate partners and event partners such as Bell, Uniserve Communications, RBC Royal Bank and many more. The event targets business professionals interesting in growing their companies to the next level of success.
RSVP:
We look forward to your participation at this value add event to support your small and medium size businesses. Please don’t hesitate to contact us with any questions you may have and it would be greatly appreciated if you could respond to this invitation by Monday, January 30, 2006. If you are interested in partaking in the panel discussion, please email me back with a headshot of yourself and a 25 word bio to post on the event page."
http://www.soho.ca
Here is a helpful article posted on the MarketingProf web site (by the way, I think this is a great site!) titled Word of Mouth Marketing in Five Easy Steps by Andy Sernovitz.
"Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing.
Word of mouth marketing (WOM) is an umbrella term for dozens of techniques that can be used to engage and energize customers. WOM includes viral marketing, blogs, communities, loyalty programs, and other techniques that get customers talking about your products."
Click here: http://www.marketingprofs.com/6/sernovitz1.asp
